Ad Spend Optimization: Bobble AI’s Guide to Keyword Strategy beyond Adwords
In today’s digital landscape, brands are investing heavily on Meta and Google for their branding and performance strategies. However, Bobble AI’s recent report reveals a surprising truth: most relevant searches are happening on platforms outside of these giants.
Beyond Meta and Google: Where Are Users Really Searching?
Our analysis indicates that while investing in platforms like Meta and Google for bidding is a common practice, the real question brands should ask is, “Where are users actually searching or talking about our products?” The answer could redefine your ad strategy.
Bobble AI's DaaS report provides valuable intent metrics, offering a roadmap for structuring your campaigns more effectively. It turns out that ads displayed on alternative platforms often generate more engagement because they meet users where they are truly searching.
Trending Categories: Electronics, Food, Groceries & Fashion
The top categories that drive awareness and purchase intent are: Electronics, Food, Groceries, and Fashion. The data shows a significant spike in searches for electronics on platforms other than Meta and Google, particularly during sales events like Flipkart’s “Big Upgrade Sale” in February. Keywords such as "iPhones," "mobiles," "Mac," and "Realme" saw their coverage increase by over 60%, but this rise in visibility occurred primarily on platforms outside the walled gardens.
Food-related intents such as "chai," "dinner," and "dosa" dominate social conversations, boosting coverage by up to 70% on Meta platforms like Facebook, Instagram, and WhatsApp. Meanwhile, everyday essentials like "bread," "tea," and "pav" are most frequently searched on apps like Instamart, Zepto, and Blinkit.
Fashion isn’t far behind. Searches for terms like "shoes," "jacket," and "jeans" surged up to 80%, but again, most of these searches happened on platforms such as Flipkart, Amazon, and Myntra, rather than on the usual “discovery” suspects.
Strategic Insights for Budget Allocation
Bobble AI’s report offers actionable insights for optimizing your ad spend. By understanding where and when your target audience is searching, you can tailor your ad and communication strategies to meet them at the right moment with the right message.
The open internet is the only place to take a democratic decision on your next marketing dollars. With Bobble AI’s data-driven approach, businesses can pinpoint the most effective keywords and search intents, ensuring their digital campaigns deliver maximum engagement and impact.